Shannon Fox | Career Coach

Sick of Playing Small? The CEO Era Reset That Helps Working Moms Create Career & Lifestyle Freedom

October 14, 20253 min read

Have you ever caught yourself thinking… “Who am I to want more?”

👉 Maybe you’re stuck in a career that drains you, but the paycheck feels too risky to leave.

👉 Maybe you’ve been told to “just be grateful” even though you know you’re meant for more.

👉 Or maybe you’ve been waiting for the “right time” to finally chase your dream business—but deep down, you’re scared to back yourself.

If that’s you, this week’s episode is your wake-up call.

I sat down with Sasha Eburne, NLP master coach, business mentor, and single mom, who went from 25 years in hospitality to building a global coaching business that gives her financial stability and lifestyle freedom.

Her story proves you don’t need permission to step into your CEO era—you just need the courage to take one bold step at a time.

Watch the episode here:

Listen to the episode here:

Why Working Moms Feel Boxed In

Sasha shared how the pandemic forced her out of her comfort zone and gave her the push to finally bet on herself. Like so many working moms, she felt undervalued, overworked, and burned out in her career. But instead of settling, she asked the game-changing question:

“What’s the worst that could happen if I try?”

That mindset shift gave her the courage to build a business on her own terms—one that aligned with her values, her daughter, and her vision of freedom.

The CEO Era Mindset

Sasha believes success comes when you stop waiting for a permission slip and start backing yourself fully. For working moms, that looks like:

✔️ Letting go of guilt for wanting more than survival
✔️ Delegating without shame (at work and at home)
✔️ Rewiring money beliefs like “I’m not worthy” or “I can’t charge that much”
✔️ Building a “me first” business or career that fits your life instead of consuming it

3 Bold Shifts to Step Into Your CEO Era

  1. Redefine Success on Your Terms

    Stop chasing other people’s definition of success. Decide what freedom, wealth, and fulfillment look like for you.

  2. Ask for Help (and Receive It)

    Whether it’s childcare, housework, or business tasks—you don’t have to do it all. Your village makes your vision possible.

  3. Turn Limiting Beliefs Into Power Statements

    Replace “I’m not good enough” with “I am worthy and equipped.” Replace “It’s too risky” with “I choose to bet on myself.”

Your Action Step

This week, borrow Sasha’s question: What’s the worst that could happen if I try?

Write down one bold step you’ve been putting off—whether it’s launching a side hustle, setting a boundary, or asking for that promotion—and take the first action today.

Final Thoughts

You don’t have to burn out to prove your worth. You don’t have to do it all alone. And you definitely don’t need anyone’s permission to chase what lights you up.

As Sasha reminds us:

“The only way to grow is to stop waiting for someone else to back you—and start backing yourself.”

Mama, your CEO era is waiting. ✨

💼 Ready to Lead with Confidence & Clarity?

🚀 Take my FREE Leadership Style Quiz to identify your strengths and career growth path
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🎧 And if this post hit home, share it with a mama friend and leave a quick review on the pod. You never know who’s waiting to feel seen.


✨ New episodes drop every Tuesday and Friday! Don’t forget to subscribe + leave a review!

Shannon Fox is a Career Coach who helps working moms leverage their natural strengths to get their dream job, raise or promotion. She is also the podcast host of Career Growth for Working Moms.

Shannon Fox | Career Coach

Shannon Fox is a Career Coach who helps working moms leverage their natural strengths to get their dream job, raise or promotion. She is also the podcast host of Career Growth for Working Moms.

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